All You Need To Know About PR For Startups

PR is very important for businesses, especially startups. It helps establish startups as brand and helps them gain public acceptance and support. If you are a new business, looking for effective ways to establish your business, then it’s always beneficial to hire a good PR agency like Cicero & Bernay PR agency in UAE. Here are some important things you need to know about PR for startups.

Why is PR important for startups?

·         Getting PR creates awareness about a new brand quickly.

·         It helps businesses engage with their target audience and ensures right message reaches their target audience.

·         Good PR helps new businesses gain credibility.

·         It helps you build relationships with people.

Important factors for the success of your PR strategy

·         Outline your strategy: The main aim of your PR campaign should be to get maximum positive exposure for your company, so in order to support your goal, it is important to have a good PR strategy in place, suggests the expert PR agency in Dubai.

·         Utilize all mediums: Don’t just create media coverage across traditional mediums, such as print, TV and radio. Incorporate other modern mediums such as blogs, social media marketing as well in your PR strategy.

·         Measure the results: Apart from proper planning and implementation, it is very important to measure your results, so as to determine the value and ROI of your Public Relations Campaign.

·         Look for newsworthy aspects of your business: Before you alert the media, it is very important to select the newsworthy aspects of your business. A good PR agency like Cicero & Bernay Public Relations, UAE can help your spread the right message in the most effective manner.

Effective PR can help you achieve the best results in the shortest possible time. Make sure, you are taking advice from an experienced PR agency like Cicero & Bernay Public Relations that has the best team of PR professionals who will help your business grow and establish it as a big brand in the competitive world of business.

To know more about the company and its services, visit- http://www.cbpr.me/

Top Reasons To Start Focusing On Event Marketing Now

Event marketing is very important for the success of events. Without a proper event marketing strategy even the events with biggest budgets fall flat. If you are planning to organize an event soon, here are some top reasons why you should start focusing on your event marketing strategy now; brought to you by Cicero & Bernay Public Relations-one of the best event management companies in UAE.

Great branding opportunity

Event marketing provides great opportunity to companies for branding. According to the experts at Cicero & Bernay Event Management Company in Dubai, you can use your company logo, product and slogans to make your brand popular among people. You can attract new customers by making an effective event marketing strategy.

Connect with your customers

Event marketing helps businesses connect with their customers in a personal way. You not just have an opportunity to increase your sales during the event but also stand a chance to increase your regular customer base.

Make connections important for your business

Connections and network building is very important for the success of businesses. During event marketing, you have an opportunity to make valuable connections.

Give a boost to your SEO campaign

As you do event marketing, you’ll naturally promote it on every possible medium. According to the experts at Cicero & Bernay Event Management Company in Abu Dhabi, every time the event is talked about, the name of your business, address, and contact numbers will also be talked about, giving your business valuable leads that will boost your business and make it successful.

No matter what the nature or size of your event, it is very important to market your event. With proper event planning and marketing your events can give a good exposure to your business getting you more profits.

For more such tips, or for PR, digital marketing and event management services in UAE, contact Cicero & Bernay Public Relations.

Cicero & Bernay Public Relations has some of the best creative minds of UAE that will boost your business through their effective campaigns.

To know more about the company or its services, visit Cicero & Bernay Public Relations at-  http://www.cbpr.me/

Tips For Effective Use Of Digital Marketing In Event Promotion

Social media offers an effective medium for encouraging participation and event promotion. Whether, you are organizing an event for the first time, or have good experience of organizing events; you can use digital marketing to promote your event even more effectively and create greater awareness about it. Here are some useful tips, brought to you by Cicero & Bernay Public Relations-the leading digital marketing and PR agency in Dubai.

Build a website

Build a nice website about your event that contains all the important information relevant to your event, like-What the event is all about? Where will it take place? What will be happening? What are the options to buy tickets; sponsors etc.

Start planning early

Set up account with all major social media platforms and leverage these platforms to slowly build a follower group. Start planning early and slowly utilize these platforms to generate buzz about your event, suggest the experts at the leading digital marketing agency in UAE.

Invite people by e-mail

If you have a database of contacts ready, then you can invite your contacts by email. You can send a short email to people, asking if they would like to be a part of the event. When you send e-mails, don’t forget to include call-to-action that links to event website.

Organize online contests

Contests provide a good way to create people’s interest in your event. You can give away one or two tickets for free or anything that creates a buzz about your event.

Event focused blogs

Event focused blogs are a great way to entice new contacts to your website and even your event. Make your blogs interesting; share them via social media too.

Events can be difficult to organize and promote, but thanks to social media; people now have more effective and easy way of promoting their events. For more such digital marketing tips or digital marketing services in UAE, contact Cicero & Bernay Public Relations-the leading company for digital marketing in UAE.

Cicero & Bernay Public Relations has years of experience in Digital marketing and public relations that they effectively utilize to make businesses and events successful.

To know more, visit-   http://www.cbpr.me/

Event Management Ideas For Modern Events

Corporate events are essential for the success of businesses. They give an opportunity to strengthen the workforce, improve products and services, and explore effective business concepts. If you are planning to organize a corporate event soon, here are some modern tips you can use to make your event ‘a perfect talk of the town event’, brought to you by Cicero & Bernay Public Relations-one of the PR and event management companies in Abu Dhabi.

Go eco friendly

With an increasing number of companies ‘going green’ around the world, it is becoming a priority to make sure every business event considers the needs of the environment. Going green will not just help the environment but will also help your company build a positive image.

Use apps to make your job easier

Event planning can be stressful. While you're wading through endless checklists and last minute mishaps, it can be hard to make sure you’re on track. Event planning apps make sure you stay organized and never miss a detail, some of the good event planning apps include-Evernote, Eventbrite, Bizzabo etc.

Virtual Collaboration to make your events effective

Virtual collaboration can offer a huge boost to efficiency, cost-savings, and creativity to your event. With desktop sharing and Web conferencing now commonplace, their use as enhancements to your live event will make it even more effective, suggest the experts at Cicero & Bernay Public Relations-one of the premier event management companies in UAE.

Make your events fun

People do not want events to be like another solemn working day. They want it to be rejuvenating and fun, besides being useful to their profession. So, incorporate an element of pleasantness even in the most formal events or simply hire Cicero & Bernay Public Relations-the best company for event management and digital marketing in UAE to make your event fun and interesting.

A good corporate event can be a vital tool in promoting your business to further success. Use these tips to make your events interesting and take your company to new heights of success. For more such useful information or to schedule an appointment with the expert planners, visit Cicero & Bernay Public Relations at- http://www.cbpr.me/

Why Is It Important For Your Business To Develop A Strong Corporate Identity

Making a great impression is imperative to becoming successful in competitive business world.  Many big organizations consider their greatest asset to be their good name or reputation. Here are some of top reasons to develop a strong corporate identity, brought to you by Cicero & Bernay Public Relations-the leading company for public relations in UAE.

Helps you get more customers

When you have a good image, it helps you generate more customers. Majority of the public will start spending their hard earned money on your products and services, but that will only happen if you are good enough at performing what you have promised to your customers.

It reflects your credibility and integrity

According to Cicero & Bernay Public Relations’ PR agency in Dubai, if a company doesn’t have credibility and integrity, people will not believe it easily. A strong corporate identity is therefore essential for building credibility and integrity.

It helps establish confidence, loyalty and trust

When you have established confidence, loyalty and trust, it will allow your clients to feel a stronger sense of security. It will also be easier for you to build an even stronger relationship with them. 

It helps you gain trust of government regulators

Government regulators will trust you more if you have a good reputation, and they will be less inclined to punish you if you trip up along the way.

It helps businesses achieve their objectives more easily

A business can achieve its objectives more easily if it has a good reputation among its stakeholders, especially key stakeholders such as its largest customers, opinion leaders in the business community, suppliers and current and potential employees.

In the modern business world an organization’s brand image can be as important as the goods or services it produces. So make sure you hire a good company for public relations like Cicero & Bernay Public Relations in Abu Dhabi, who will leave no stone unturned to build a positive image for your company and make it shine like a star.

To know more about their services or to schedule an appointment, visit-http://www.cbpr.me/

How A PR Agency Helps Create A Positive Online Brand Image For Your Business

There is a fierce competition in just about every sector, while the consumers typically decide for brands they are familiar with and which they trust. In order to earn the consumers’ trust, it is very important to create a positive image for your company, both online and offline. A good PR company like Cicero & Bernay PR agency in UAE will go extra miles to create a positive public image for your company and establish a strong relationship with the target audience and media. Here are some of the ways they do so.

Help you build an optimized website

The first step in maintaining a positive brand image is investing in a website. Cicero & Bernay Public Relations, which is also a leading company for digital marketing in UAE helps businesses build an optimized website that will appear as the first result on the result page.

Help you build engaging content for various social platforms

In this age of Inbound Marketing, content is king when it comes to creating a credible brand image and building a deep connection with your target market. A good PR agency will help you build engaging content for your potential customers that they would like to read and share.

Help you leverage your business on social media

Facebook, Twitter, LinkedIn, Google + and FourSquare are just a few of the main social networks that directly connect business owners with their customers. A good PR agency like Cicero & Bernay Public Relations will leverage your business on all social platforms, giving your company a positive reputation.

Help you tackle negative customer reviews

Maintaining a strong online brand image is the best defense against negative customer reviews. A good PR agency will help you get testimonials and reviews on your website to show prospects who you really are, in spite of what a few angry customers may have to say.

The experts at PR agencies are trained to steer answers in the appropriate direction to create a positive image for the company. So, make sure you hire a good company like Cicero & Bernay Public Relations who have years of experience of handling reputation management for companies. Cicero & Bernay Public Relations is also one of the leading event management companies in UAE.

To know more, visit- http://www.cbpr.me/

Qualities To Look For When Hiring A PR Agency

PR is no longer just about getting your name in print. It's a strategic and measurable part of an overall marketing program, so you need to find an expert PR agency that understands current trends in marketing and makes appropriate strategies for the promotion of your business. If you are looking to hire a professional PR agency in UAE, here are some expert tips brought to you by Cicero & Bernay Public Relations, UAE.

A good agency will have plans to help you establish an online presence

A good agency will advise you about what people need to know about your company when they search the web. This involves a corporate ego search and helping you establish an online presence in all senses. It will also help you to define your awareness strategy on the social networks.

A good PR agency should have a good knowledge of your business

A good PR agency like Cicero & Bernay Public Relations in Dubai will make efforts to understand your business and develop strategies accordingly. The agency you plan to work with needs to know about all the resources in your company and the people who work in it as well.

A good PR agency is proactive

A good PR agency needs to be proactive in seizing opportunities to spread the word, and sell you as an expert to the media.

Spreads out your message in an effective manner

A good PR agency to work with will always have on board someone that has the right knowledge/passion for what your company is doing. This is really important because a good PR team needs to develop the ability to explain the value proposition of its clients.

A good PR or Public Relations firm can influence public’s perception of things in a positive manner to work in the favor of business or organization. Use the tips given above to find a good PR agency like Cicero & Bernay Public Relations who help their clients to approach their target markets and deliver their offerings with unmatched confidence.

The leading PR agency is also one of the leading digital marketing and event management companies in Abu Dhabi.

To know more, visit- http://www.cbpr.me/

Important Things To Keep In Mind When Using Digital Marketing

For a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital marketing strategy. According to Cicero & Bernay Public Relations in Abu Dhabi, though digital marketing is one of the most effective tools of brand promotion today, there are a few important things that one must consider when using digital marketing. Read on to find out.

Pay attention to your content

Content is a major driving factor in a digital marketing strategy. According to the digital marketing experts at Cicero & Bernay Public Relations, your content should reflect the personality of your brand and be consistent throughout everything you produce.

Pay equal attention to social media marketing

Social media marketing is a great medium for a business to build and increase brand presence throughout the Internet. So, advertising on social sites such as Facebook and YouTube should not be ignored as a way to drive traffic to your site. Like most marketing, a multi-pronged approach to digital marketing makes the most sense.

Create wonderful experience for users

We are in an age where all your strategies must be focused on customer experience. Your brand is valued not only for what it produces or sells but also for the experience it creates and the story it narrates, suggest the experts Cicero & Bernay Company for digital marketing in UAE.

Do not refrain from experimenting

New strategies, new actions, new approaches; whatever makes you different from others could be your winning point. Marketers should never be afraid of trying something new.

Measure your results

Internet gives you a wide range of technologies and tools to know how things are going. Use those tools to measure your results and learn from your mistakes.

The businesses that stand out from the crowd are the ones that understand how important it is to get noticed online and have the resources to make the most of their digital marketing. So, what are you waiting for? Contact Cicero & Bernay Public Relations today for the best digital marketing solutions. The company is also one of the leading event management companies in UAE.

To schedule an appointment, visit-http://www.cbpr.me/

Why Every Small Business Needs A Good PR Agency To Achieve Success?

Getting a new business up and running is not an easy task.  Making that business successful is even more difficult.  Too often business owners, especially small business owners, pay too much attention to what ‘they’ think will help their business to be more successful, and completely overlook some of the things that have the greatest impact on making a business successful, like-advertising and PR. A good PR company can create a good image of your business, thus getting you more clients and ultimately the success that you had always wanted for your company. Here are some reasons why every business needs a good PR agency like Cicero & Bernay Public Relations in UAE.

Effective communication

A good PR agency can increase your profits and your client base by speaking to your key audience in a way they understand.

Targeted marketing

A good PR agency in UAE like Cicero & Bernay Public Relations can improve the effectiveness of your marketing campaign by targeting your messages precisely so you're not throwing money down the drain.

Regular communications leads to maximum results

Regular communication rather than an occasional one-hit approach to PR means increased customer brand awareness. This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding.

Hone your image

A professional PR firm will hone your image and emphasize the positive points; some of which you may not even see yourself. A professional PR firm will find the positive and make sure people think of you and your business as a contributor to the community.

There are a multitude of challenges facing small businesses and entrepreneurs. A good PR agency like Cicero & Bernay Public Relations provides practical tips and actionable advice to help lay the groundwork for a solid public relations strategy.

Cicero & Bernay Public Relations is also an all inclusive Digital Marketing agency in Dubai that helps enterprises accomplish their revenue, market-share and customer loyalty objectives with an ease like never before.

To know more, visit- http://www.cbpr.me/